Pregnant Holly Madison shows off her bump for the first time as she spends the day with daughter Rainbow

She's happily looking forward to the birth of her second child.

And pregnancy certainly seemed to suit Holly Madison, as she showed off her bump for the first time while shopping with her family in Los Angeles on Saturday.

The 36-year-old - who is expecting her second child with husband Pasquale Rotella.

She wore a slim-fitting grey sweater which clung to every curve, emphasising her substantial bust and tummy. 

The Sharknado 3 star added a pair of faded blue denim jeans, and chunky biker boots and carried a black Louis Vuitton tote. 

Holly looked every inch the glamour-puss, with her long blonde locks in a side parting, as she made it clear she was seeing the world with rosy love.

Her daughter Rainbow, who has recently turned three, was in pink and purple leggings and a T-shirt. 

Pasquale - who wed the ex-girlfriend of Hugh Hefner at Disneyland in 2013 - carried the shopping as he kept a low-profile in an all-black ensemble.

In January, she announced they were expecting their second child in August.